Elections are coming. And in a world of robots spewing talking points or TV ads, there’s something really wholesome about talking, human-to-human, about politics and convincing people to vote your way. At the same time, a door-to-door salesman model, or a spam-text model, can be off-putting and is definitely old-fashioned.
One way to have a wholesome, large impact on issues you care about is do it where you’re already talking to your friends, fellow hobbyists, and family – online. This guide is our best shot at helping you, a normal person, do just that.
You are a normal person who cares deeply about this country, and wants to help Democrats/Kamala win in 2024. Maybe you have a sense that persuading people online matters, but you’re not sure where to start or what to do. If so, amazing! This guide was written with you in mind.
Alternatively: you work for a campaigning organization. You’re looking for information help you set up or upgrade your volunteer program. Maybe you call it online relational organizing, or social media canvassing, or something else. This guide will also be quite helpful to you.
Plus: you can partner with us! We can help you.
This guide is meant to help you talk to people who already know and trust you on politics. To support it, we also built a web app – keyboards.forkamala.fyi ****– where we share videos, articles, and ideas that we think are likely to be persuasive.
<aside> 💡
HINT: This page is long, so we laid it out like a table of contents. Click on the toggles that look like this “▶” to expand them. Hide anything you’re done with by clicking on the arrows that look like this: “▼”. Press command-option-T (or control-alt-T) to toggle all arrows at once quickly.
</aside>
We’re a group of experts in online persuasion. We’ve fought hate speech, harasses, hoaxes, and propaganda online on behalf of big social media companies. We know how hostile intelligence agencies and political trolls push their message online. We also have experience with super PACs, message testing, community organizing, campaigning, and experimenting at scale.
We aren’t going to teach you the dark arts that the bad guys use. But we can teach you a lot of tools of persuasion that are evergreen and useful.
Enjoy!